Category Archives: Intangibles

What’s in a name ?

You probably all know EasyJet, the British low-cost airline.  What you probably don’t know, is that it doesn’t own its brand name.  Its founder, the young Greek-Cypriot businessman Stelios Haji-Ioannou (in the meantime Sir Stelios), has kept the name for … Continue reading

Posted in Corporate governance, Intangibles | Leave a comment